I found the product placement to be very appropriate. There’s even one scene where Bella says something like, “Here dad, have another one of your favorites,” referring to the beer. Charlie, the protagonist’s dad, referred to Rainier Beer as “Vitamin R.” There were at least three scenes that showed Charlie getting back from the store with two, 6-packs of Rainier “tall boys,” or slugging down a can of Rainier Beer while listening to Bella talk.
#VITAMIN R DRINK MOVIE#
I thought it was very clever and refreshing to see the movie use a locally brewed and nationally recognized old-time beer favorite. In 1999, Rainier Beer was sold to Pabst brewing Company and soon after the famous “R” sign was taken down. The brewery became the fourth largest in the world. In the 80s, the climax of Rainier Beer’s popularity, the brand produced some of the region’s quirkiest and popular advertising, such as the running of the RainBeers (a herd of bottles with legs sticking out of them) and a motorcycle whose gears shifted to the whine of the product’s name. Stroh Brewing company has slacked local thirsts in the Georgetown area of Seattle for more than a century now! Once prohibition ended, the owners of the brewery installed a giant, red “R” neon sign (visible from I-5) that later became a local landmark. If you don’t know already, Rainier beer is a Northwest born and brewed beer. I’m actually talking about Charlie’s and Billy’s drink of choice: Rainier Beer. Well, I can tell you that it’s not Bella’s 1953 Chevy truck, or Edward’s Volvo S60 R, or even Rosalie’s BMW M3 convertible.
While I was in the theater thoroughly enjoying “Twilight,” I noticed some definite intended product placement. Since I am a PR major, my mind is often naturally thinking about public relations things, such as how I could creatively promote something, or how a company could promote something better. It’s remarkable camera work that you can tell was not green screened!
At one point the camera pulls from a close up to a panoramic view and reveals them standing near the top of the 200ft tree. My favorite scene of the movie is when Edward is climbing (or more like running) up a 200ft tree with Bella on his back.
Even my boyfriend, who is a film major, thought the movie contained some stunning outdoor cinematic shots. Sure the screen writing could have been a bit stronger, but overall, the on screen passion between Edward and Bella felt real, and the beautiful, Northwest filmed cinematography was spectacular. I had very high expectations for the film and especially of Edward Cullen in particular. I have almost completed the entire saga I only have 300 pages left of “ Breaking Dawn,” which I’m absolutely loving so far!Ĭontrary to what some critics said about the movie, I thought it was very well done and stayed true to the book.
#VITAMIN R DRINK TV#
Everyone by now has heard of “ Twilight.” You have either read it yourself (meaning you are probably a woman) you’ve heard about it from your girlfriend, wife, or daughter or you’ve seen it publicized on TV or the Internet.
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